Brand Guidelines

Our brand guidelines represent everything we do, including how we look, think and talk to the world.

Download Brand Guidelines

Logo Variations

Our logo is the first way to signify our presence in the world. The positive variation should be used for light backgrounds where as the negative is for dark backgrounds.

Download Logo

Positive Horizontal

Negative Horizontal

Positive Logo Gram

Positive Logo Gram

Colors Style

We love colors. We mostly use our two main colors, however we also have a wide variety of complimentary secondary colors.

Primary Colors

Iris

HEX #4F39CD
rgb(79,57,205)
cmyk(61,72,0,20)

HEX #281C66

HEX #4230AB

HEX #6C5AD5

HEX #8A7BDE

HEX #A79CE6

HEX #C4BDEE

HEX #DCD7F5

HEX #F3F0FF

Salmon

HEX #F37974
RGB (243,121,116)
CMYK (0,50,52,5)

HEX #311817

HEX #CA6561

HEX #F58F8B

HEX #F7A6A2

HEX #F9BCB9

HEX #FBD2D1

HEX #FDE4E3

HEX #F8F2F1

Secondary Colors

HEX #F3B974

HEX #F3D874

HEX #A11BFF

HEX #AFF374

HEX #74F379

HEX #74EEF3

Grey Colors

HEX #14151C

HEX #4C4E58

HEX #93949B

HEX #D4D4D7

HEX #E9E9EB

HEX #F6F6F7

Gradients Colors

#4F39CD

#F37974

Typography

Our chosen typefaces say a lot about our company with boldness and simplicity.

Download Font

Headings

AaBbCcDdEeFfGgHhIiJjKkLlM mNnOoPpQqRrSsTtUuVvWwX xYyZz
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Poppins Bold

AaBbCcDdEeFfGgHhIiJjKkLlM mNnOoPpQqRrSsTtUuVvWwX xYyZz
123456789!@#$%

Poppins Semibold

Body Text

AaBbCcDdEeFfGgHhIiJjKkLlM mNnOoPpQqRrSsTtUuVvWwX xYyZz
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Poppins Medium

AaBbCcDdEeFfGgHhIiJjKkLlM mNnOoPpQqRrSsTtUuVvWwX xYyZz
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Poppins Regular

Imagery Style

Use tightly rounded edge styling for images and simple, common sense subject matter.

Patterns

Patterns that can be used on our design style. Depending on the situation, make these up to 95% transparent.

Download Patterns