AUSTIN, Texas, January 04 2023 // The “2023 Annual Sustainable Ecommerce Fulfillment™ Report” was systematically designed to collect 1000 responses from online shoppers to test the hypothesis that consumers prefer to purchase from merchants who are committed to sustainable development.
2023 Sustainable Ecommerce Fulfillment™ Report Highlights:
57% of consumers will accept slower shipping speeds if there is a more sustainable option.
55% of consumers will pay more for a product if there is a more sustainable option.
76% of consumers express greater interest in buying brands that use recycled packaging.
40% of consumers are more likely to purchase from a brand using recycled packaging.
38% of consumers are more likely to purchase from a brand that uses compostable materials.
George Wojciechowski delivers the foreword for the report as the Cofounder and CEO of Manifest who commissioned the survey and produced the report. Prior to launching Manifest, George cofounded ShipBob who most recently announced Series E funding of $200MM from Bain Capital Ventures with participation from prior investors including SoftBank. In one year, Manifest has become the 3PL for Definite Articles, a brand started by Aaron Sanandres, cofounder and CEO of shirt company UNTUCKit. Manifest also picks, packs, and ships ecommerce orders for Plant People, PiperWai, Little Hometown, and TopFoxx among others. Manifest has 100% merchant retention. In addition to serving noteworthy ecommerce brands as their third-party logistics (3PL) provider, Manifest publishes industry-wide reports and market analysis about third-party logistics and broader sustainable ecommerce topics.
“According to our survey, the demand to meet consumer preference for sustainable choices is table stakes,” said George, who adds that “Our hope is that you’ll use this report as evidence to prioritize the sustainable transformation of your ecommerce supply chain.”
Manifest partnered with Swytchback to conduct the survey. “We spontaneously engage respondents as they are living their normal lives in an engaging, mobile and media-first environment rather than collecting data from respondents who have previously agreed to take traditional surveys on a compensated basis. This significantly improves data quality and actionability” said Bruce Bower, the CEO and Founder of Swytchback.
The 2023 Annual Sustainable Ecommerce Fulfillment™ Report includes commentary from a broad panel of sustainable ecommerce industry stakeholders which includes:
Anisha Gupta, Cofounder of Bluebird Climate
Frank Ricciardo, CEO and Founder of Maavee
Michael Wroblewski, Director of Strategic Partnerships at EcoCart
Melanie Carsch, Assistant Director of Sustainability at Suffolk County Community College
Sarah Ribner, CEO and Cofounder of PiperWai
Chantal Emmanuel, CTO and Cofounder of LimeLoop
Jeremy Horowitz, Managing Partner at Because Ventures
About Manifest [Sustainable Ecommerce Fulfillment™]
Manifest provides sustainable ecommerce fulfillment. Oversized third-party logistics providers create too much waste and resort to cutbacks on the merchant experience. Manifest illustrates the future of fulfillment by providing sustainable packaging and clear data to teach brands more about their carbon footprint. Visit https://manifest.eco/ to learn more.
Media Contact
Peter Hillowe, VP of Commercial
peter@manifest.eco
(516) 661-9715
